Introduction
In India, BHMS remains a recognised undergraduate medical degree under the AYUSH umbrella that supplies homoeopathic practitioners in a wide range of primary and complementary health services. However, recent admission cycles have revealed persistent and geographically variable vacancies and declining applicant interest in some institutions and states. Evidence from state admission committees and national AYUSH counselling rounds shows significant numbers of unfilled BAMS/BHMS seats, raising concerns about sustainability and quality of homoeopathic medical education in parts of the country.
The problem is not uniform: certain prestigious institutions continue to attract students, while smaller or newer colleges struggle. This divergence suggests systemic issues intersect with institutional-level challenges, influencing student choice and enrolment.
This paper assesses the major drivers of the admissions problem, draws on regulatory documents and investigative reporting, and offers a set of policy and institutional remedies grounded in evidence and practicable in the Indian context. To strengthen recommendations, it also draws lessons from other sectors — branding, marketing, and networking — that have successfully repositioned themselves to attract talent and sustain growth.
Methods
This is a policy and evidence synthesis combining three strands:
- Regulatory documents: AYUSH and NCH circulars, directives, and counselling notices (2023–24).
- Secondary sources: Press reporting of vacant seats, institutional closures, and inspection outcomes.
- Peer commentary: Scholarly analyses of the state of homoeopathic education and professional development.
Sources included NCH directives, counselling reports, and education-related journalism. While quantitative data are patchy, triangulation across sources allows a reasonably robust understanding of causes and remedies.
Key Issues and Principal Contributors
One of the most pressing issues affecting BHMS admissions is regulatory tightening and the filtering effect of entrance examinations. From the academic year 2024–25 onward, AYUSH seats, including those for BHMS, have been explicitly tied to NEET (UG) eligibility and percentile requirements mandated by central directives. The introduction of a minimum percentile cutoff, such as the 50th percentile for eligibility in some cycles, has excluded a segment of candidates who might previously have been admitted. Although this measure helps to improve baseline competency, it has simultaneously reduced the effective candidate pool for AYUSH courses, particularly for institutions that historically admitted students with lower NEET ranks.
Another significant contributor is institutional deficiency. Regulatory inspections and media reports have highlighted that several homoeopathy colleges failed to meet the mandated minimum essential standards (MES) for infrastructure and hospital attachments. Institutions unable to provide the required number of qualified teaching staff or sufficient patient case-loads have either been denied admissions altogether or have suffered a loss of credibility, deterring prospective students. These quality deficits not only lower admissions but also justify regulatory non-renewal, making them an immediate though painful cause of seat losses.
Equally concerning is the lack of clear career pathways and the resulting aspirational mismatch. High-scoring NEET candidates increasingly gravitate towards MBBS or allied health programmes, which offer more predictable public-sector absorption and specialist training opportunities. The limited availability of postgraduate seats in homoeopathy, coupled with uncertain hospital appointments and fewer avenues for research or fellowships, reduces the attractiveness of BHMS for top-performing aspirants.
Finally, perception and public trust play a decisive role. Public attitudes toward scientific validity, standards of evidence, and graduate employability influence student decision-making. Negative media coverage, coupled with institutional controversies, has eroded confidence in the quality of training in some colleges, further discouraging enrolment.
Evidence-Based Solutions
Addressing the decline in BHMS admissions requires a multifaceted approach that goes beyond regulatory adjustments. Effective solutions must simultaneously strengthen institutional quality, expand career pathways, and rebuild public trust, while also incorporating proven strategies from branding, marketing, and networking in other professional and educational sectors.
A key step is calibrated regulatory reform. Regulators should revisit the percentile rule and adopt a more flexible approach. Instead of rigid national thresholds, a combination of NEET qualification with contextualised state-level seat mapping could prevent the exclusion of motivated candidates. Moreover, counselling data should be analysed annually to allow dynamic adjustment of cutoffs and ensure a balance between access and quality.
Strengthening institutional quality is equally critical. The NCISM could establish an “institutional improvement window” for colleges that fall short of MES requirements. Through conditional, time-bound accreditation, mentorship from stronger institutions, and arrangements for shared hospital rotations, struggling colleges could be allowed to improve. Past inspection outcomes clearly demonstrate that many deficiencies, particularly in infrastructure, are fixable and can be addressed with focused interventions.
Expanding and publicising career pathways is another priority. The AYUSH ministries and state governments should create additional postgraduate tracks, ensure steady government-sector absorption in AYUSH clinics, and establish formal research fellowships. By signalling that BHMS is not a terminal qualification but rather a stepping-stone toward higher education, research, and specialised practice, such initiatives can make the programme more appealing to ambitious candidates.
Curriculum modernization also deserves urgent attention. Curricula should incorporate evidence-informed practice, interprofessional education, and objective clinical competence assessments. Public health rotations and training in emergency care would help demonstrate the programme’s relevance to India’s broader health system while equipping graduates with essential skills.
Targeted outreach and scholarships are important tools to widen access and attract capable students from diverse backgrounds. Need-based financial aid and merit scholarships, coupled with mentorship and public campaigns, can help reduce economic barriers and inspire rural students to pursue BHMS as a viable career.
Finally, data-driven admissions management must be embraced. Real-time analytics should be used to track vacancies and enable timely reallocation of seats between states or even across allied health streams. The existing AYUSH counselling portals already generate useful vacancy data, but these resources need to be leveraged more effectively for strategic decision-making.
Learning from Branding, Marketing, and Networking in Other Sectors
Beyond structural reforms, BHMS colleges must adopt strategies proven effective in other fields. Approaches drawn from branding, marketing, and networking offer valuable lessons for repositioning institutions and attracting motivated students.
Institutions such as AIIMS and IIMs demonstrate how strong branding sustains demand despite tough entry requirements. Their reputation is built on quality, career security, and prestige. Similarly, Apollo Hospitals has cultivated a brand through transparent outcomes and NABH accreditation. BHMS institutions can follow suit by publicising alumni success stories, showcasing regulatory compliance as a marker of quality, and highlighting community service missions, much like Christian Medical College (CMC) Vellore.
Private universities like Ashoka and OP Jindal have created aspirational brands by emphasising global partnerships and world-class faculty. In the healthcare sector, brands such as Himalaya have repositioned Ayurveda as modern yet traditional through clever marketing. BHMS colleges can emulate these strategies by creating digital campaigns on “doctors of the future,” collaborating with NEET coaching centres to reach potential students, and using visuals of modern infrastructure and real-world patient care.
Networking sustains talent pipelines across many sectors. Tata Consultancy Services (TCS), for example, nurtures engineering recruitment by maintaining campus networks, while WHO Collaborating Centres enhance credibility through international partnerships. For BHMS, similar efforts could involve affiliating with district hospitals for richer clinical training, partnering with homoeopathic pharmaceutical companies for internships, and building global ties with European and Latin American universities where homoeopathy enjoys recognition.
Management institutes thrive in part because they guarantee placements. ISB Hyderabad’s reputation rests as much on recruiter networks as on academic content. BHMS colleges can adopt similar practices by creating placement cells that link graduates to AYUSH clinics, wellness centres, and NGOs, while also training students for entrepreneurship in wellness clinics and teleconsultation platforms.
Corporate initiatives provide useful models for expanding access. Infosys and other firms have strengthened their brands by offering scholarships and skill development under CSR, while the Prime Minister’s Research Fellowship (PMRF) has made doctoral study more attractive. BHMS colleges could mirror these approaches by offering merit-cum-means scholarships, simplifying educational loans through bank tie-ups, and seeking CSR sponsorships for rural students.
Technology has transformed education marketing. Byju’s revolutionised outreach through storytelling and relatable content, while universities worldwide now attract applicants with YouTube vlogs of student life. BHMS institutions should adopt these tools by running YouTube channels that feature interactive teaching and community health camps, organising alumni webinars to highlight global opportunities, and developing Instagram stories that portray the “journey to becoming a healer.”
Finally, embedding a strong social mission can create enduring appeal. The Tata group and CMC Vellore illustrate how service-oriented branding strengthens identity and trust. BHMS colleges can draw on this lesson by positioning the degree as “medicine with compassion,” resonating with young people who aspire to a socially meaningful career.
Implementation Roadmap
The roadmap for addressing the current admissions crisis in BHMS education must be both phased and pragmatic, allowing regulators, universities, and institutions to respond to urgent challenges while laying the foundation for sustained reforms. In the short term, spanning the next 6 to 12 months, three key measures deserve priority attention. First, an annual admissions audit should be published by NCISM or the Ministry of AYUSH. This would not only document the number of vacant seats and their distribution across states and institutions but also provide transparency for policymakers, colleges, and the public.
Such an audit, if widely circulated, can also help identify persistent vacancy hotspots and direct corrective interventions. Second, there is an urgent need to launch a Minimum Essential Standards (MES) remediation programme. Many institutions have failed inspections due to correctable deficiencies in faculty strength, hospital linkages, or infrastructure. A structured remediation programme, supported by conditional accreditation and mentorship from better-performing colleges, would help raise standards without abruptly denying admissions. Third, pilot projects for postgraduate (PG) seat expansions should be introduced in selected universities. By offering additional PG opportunities in homoeopathy, the system can immediately signal to prospective students that a BHMS degree is not the end of their academic journey but the beginning of multiple higher learning and career pathways.
In the medium term, within a horizon of 1 to 3 years, broader systemic reforms can be implemented. One such measure is dynamic seat reallocation, which would involve the use of real-time counselling analytics to shift unfilled seats across institutions, states, or even allied AYUSH streams. This mechanism, already practiced in some engineering and management admissions, would significantly reduce wastage of seats.
Alongside this, the establishment of national scholarship schemes for BHMS students could widen access and encourage capable students from disadvantaged backgrounds to consider homoeopathy as a viable professional pathway. Scholarships funded by government or CSR partnerships would not only improve affordability but also enhance the social legitimacy of the programme. Finally, curriculum reforms with interprofessional modules should be embedded in the training structure. By integrating exposure to public health systems, basic emergency medicine, and interprofessional collaboration with MBBS, BAMS, and allied health students, BHMS graduates would be better prepared for real-world healthcare settings, thereby strengthening both competence and employability.
To ensure accountability and track progress, a clear set of metrics must guide these interventions. Success should be measured through vacancy reduction rates across admission cycles, providing a direct indicator of demand recovery. The proportion of colleges achieving MES compliance would reflect improvements in institutional quality. Postgraduate enrolment growth would show whether expanded academic opportunities are successfully attracting aspirants. Public-sector placement rates could serve as a proxy for employability and societal integration of BHMS graduates. Finally, ongoing student satisfaction surveys and alumni tracking mechanisms would provide feedback loops, highlighting areas of strength and identifying challenges that require further policy attention.
Together, these phased actions—short-term interventions, medium-term systemic reforms, and clearly defined metrics—offer a comprehensive roadmap to revitalise BHMS admissions in India. They balance immediate corrective steps with long-term structural improvements, ensuring that reforms are not only reactive but also sustainable.
Limitations and Future Research
This synthesis relies on public data and press reports, which may underreport or regionalise issues. A comprehensive national study of enrolment patterns, student motivations, and graduate career trajectories is needed. Future research should integrate quantitative trends with qualitative interviews of students and employers.
Conclusion
Declining admissions to BHMS programmes in India is a multifactorial challenge rooted in regulatory changes, institutional gaps, and aspirational shifts among students. Evidence suggests that without intervention, vacancy rates will persist and the sector’s credibility will weaken.
Solutions must combine policy reforms (balanced NEET thresholds, institutional quality upgrades, expanded PG seats with institutional strategies such as branding, marketing, networking, and career support. By learning from successful models in education, healthcare, and industry, homoeopathic colleges can reposition themselves as credible, aspirational, and socially relevant institutions. With coordinated action, India can ensure that BHMS continues to attract motivated young people who wish to serve as compassionate, competent healers.
References
* AACCC. (2024). AYUSH Admissions Central Counselling Committee guidelines for UG counselling 2024–25. Ministry of AYUSH, Government of India.
* National Commission for Indian System of Medicine (NCISM). (2024, September 2). Directives for undergraduate counselling 2024–25. Government of India.
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